Ok folks, let’s talk about it- The Great Debate.
Should you be focusing on SnapChat, or Instagram Stories for your business?!
Both? Neither? HALP!!
Now, I certainly have an opinion. But in order to better understand my personal position on the subject- let’s begin with a little history…
In its infancy, (back in 2011), SnapChat was little more than a private messaging app that allowed users to send "self-destructing" content back + forth. Photos + videos could be sent to a group or an individual, and they could be viewed by the recipient only once.
The platform seemed to appeal to a younger audience + became a secret way to communicate with no residual evidence after it was deleted from the app (unless someone took a screenshot, in which case you were notified). To be honest, I was reluctant to try it, seeing no real value or benefit that wasn't available via iMessage.