When I was just starting out as a freelance social media manager, I wrote this post which outlined the tools that I was using to manage my business and make life feel a little less hectic.
Over the past two years, some of those resources have definitely stood the test of time. However, as I’ve grown my business, updated my offerings, and brought on a team-- many of my needs have changed-- which means my business tools have too!
Let’s face it. As a business owner, you’ve got plenty to do on any given day.
You know the drill.
Each time you check something off of your list, another task is magically added.
It’s a never ending cycle-- and to top it all off, apparently you’re supposed to post high quality content consistently (like every day?!) to social media.
What? Who has that kind of time?!
Today I’m excited to feature one of my very first business besties, Jordanna Rowan, of the blog, House of Muses. Over the past couple of years, Jordanna has built her blog into a thriving resource for artists, bloggers, and creative entrepreneurs. I actually met her back in December, when she posted on Pinterest about her new Facebook community: Creative Mavens. I was looking to connect with some like-minded folks, so I asked to join.
If you're a creative, with business online + you want your content discovered, you should be pinning it on Pinterest.
It's as simple as that.
However, just writing a blog post + slapping an image up is NOT going to get you very far. Before you post, there are a handful of things that you can do to your images to give them a better chance of being repinned on Pinterest. Repins lead to click-throughs, allowing others to discover your products or services + could potentially cause your content to go viral.
Of all of the social media platforms out there, Pinterest just might be the most beneficial for bloggers. Anyone looking to drive business back to their site through great visual content will find Pinterest worth the effort. However, a blogger can really miss out if they aren't utilizing this particular platform for growth.