When I was just starting out as a freelance social media manager, I wrote this post which outlined the tools that I was using to manage my business and make life feel a little less hectic.
Over the past two years, some of those resources have definitely stood the test of time. However, as I’ve grown my business, updated my offerings, and brought on a team-- many of my needs have changed-- which means my business tools have too!
An Instagram influencer is defined as someone who has established an engaged audience on Instagram and can use their credibility, trustworthiness, and authenticity to persuade that audience to convert.
In short, an influencer is anyone who has influence over a group of people.
It’s a common misconception that in order to successfully partner with an influencer, the influencer account must have an extremely high number of followers, or be a high-profile celebrity.
This is simply not true.
If you’re interested in working with brands on your social media accounts, blog, or podcast -- you’re going to need a media kit.
A media kit is essentially a content creator’s resume.
It’s used to share the details + statistics of your online reach and partnership capabilities.
Even those who wish to be micro-influencers (accounts with less than 10k followers) should have something on hand to share important details about themselves with potential partners.
Let me ask you a question.
Are you using Instagram Stories regularly for your business?
If the answer is “NO”, you might want to rethink your current marketing strategy.
Let’s talk about local business + Instagram for a minute.
If you own or operate a 4 wall brick + mortar, like a hair salon, a restaurant, a local boutique or a gym— your interest in social media probably lies more heavily in wanting to use your feed to get warm bodies into your establishment, rather than gaining a million followers who never will.
Or at least that’s where your interest should be.
There’s a quote from author, Bob Burg, that says, “All things equal, people will do business with, and refer business to people they Know, Like, and Trust”
This makes total sense, right?
I mean, we’ve probably all been in a situation where someone has asked us for a referral— for a doctor, a hair stylist, a place to eat— and we default to someone/somewhere we personally know/go.
It’s not really a huge surprise, but I’ve noticed that many business owners tend to focus all of their efforts on Instagram into growing a following.
Some will even gauge the “success” of the account strictly by the number of followers they acquire.
And sure, while it’s great to have a large number show up in that little box labeled “followers”, that isn’t necessarily putting any money in the bank.
As part of my community series, where I feature other creative business babes who are making things happen in their online businesses, I sat down to chat with Kaitlyn a little more about her background + her process. Read on to find out more about this Brand Vixen...
I'm in the business of social media management + visual content creation. Because of this, I've used more than my fair share of the latest + greatest scheduling platforms + editing apps.
Since I'm not only creating content + managing accounts for myself; but for a variety of other clients in different industries; I've been able to test out a plethora of different tools + resources for Instagram.
The following list contains my top 20 Instagram tools, apps + resources.
Trying to keep up with marketing your business online can feel like a full time job. You might already be writing blog posts + newsletters, creating content + scheduling social media-- and on top of all of that, carving out time to actually run your business.
And now I have the audacity to ask you to think about adding video?!
I get it. I do. It can be A HELLUVA' LOT.
If you’ve ever tried to direct your followers to a specific place on your blog or website from Instagram, you know the pain of only having a single link in your bio to do that.
At this time, Instagram doesn’t allow for clickable links inside any of your actual posts.
I will be the first to say, I can be a bit controlling. I’ve always found it difficult to delegate… even though I know that doing so will eventually create more time for me to work on the things that I actually LOVE.
I mean, I totally get the long-game logic. But personally, it’s always been easier said than done.
Today I’m excited to feature one of my very first business besties, Jordanna Rowan, of the blog, House of Muses. Over the past couple of years, Jordanna has built her blog into a thriving resource for artists, bloggers, and creative entrepreneurs. I actually met her back in December, when she posted on Pinterest about her new Facebook community: Creative Mavens. I was looking to connect with some like-minded folks, so I asked to join.
Let’s not sugarcoat things. The world of online business can be pretty brutal at times.
You could be an expert in your field + have the most epic content. You could sell a life-changing product or service + have a winning personality. But if you don’t have the attention + support of a community of people who know that, get ready for an uphill battle.
It would seem that those who make + sell physical products have it a little easier when it comes to creating styled photos for their Instagram feeds. And by that I mean, at the very least, there is always a tangible item available to photograph.
Not sure what to post on Instagram today?! Grab that awesome item that you sell, toss in a few related objects + snap a photo!
It might seem like a no-brainer to get permission before reposting someone else’s image on Instagram. However, people ask me all the time what they should do in situations where someone has posted an image that belongs to them, (without their prior knowledge, and without proper credit being given to them).