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Updated: A Look Inside | Small Talk’s Social Media Toolbox 2.0
Updated: A Look Inside | Small Talk’s Social Media Toolbox 2.0

When I was just starting out as a freelance social media manager, I wrote this post which outlined the tools that I was using to manage my business and make life feel a little less hectic.

Over the past two years, some of those resources have definitely stood the test of time. However, as I’ve grown my business, updated my offerings, and brought on a team-- many of my needs have changed-- which means my business tools have too!

 

The Difference Between an Influencer and a Micro-Influencer  (And Which is Best For Your Brand)
The Difference Between an Influencer and a Micro-Influencer (And Which is Best For Your Brand)

An Instagram influencer is defined as someone who has established an engaged audience on Instagram and can use their credibility, trustworthiness, and authenticity to persuade that audience to convert.  

In short, an influencer is anyone who has influence over a group of people. 

It’s a common misconception that in order to successfully partner with an influencer, the influencer account must have an extremely high number of followers, or be a high-profile celebrity. 

This is simply not true. 

The 5 Things Every Influencer Needs on Their Media Kit
The 5 Things Every Influencer Needs on Their Media Kit

If you’re interested in working with brands on your social media accounts, blog, or podcast -- you’re going to need a media kit.

A media kit is essentially a content creator’s resume.

It’s used to share the details + statistics of your online reach and partnership capabilities.

Even those who wish to be micro-influencers (accounts with less than 10k followers) should have something on hand to share important details about themselves with potential partners.

How to Save Time on Social with Templates
How to Save Time on Social with Templates

Let’s face it. As a business owner, you’ve got plenty to do on any given day.  

You know the drill.

Each time you check something off of your list, another task is magically added.

It’s a never ending cycle-- and to top it all off, apparently you’re supposed to post high quality content consistently (like every day?!) to social media.

What? Who has that kind of time?!

7 Creative Ways to Grow Your Brand with Instagram Stories
7 Creative Ways to Grow Your Brand with Instagram Stories

So maybe you’ve heard how important Instagram Stories are becoming.

Maybe you heard it from me ;)

Maybe you see all of your online pals + competitors hopping on and using Stories, and you get it. You understand why + how they work.  

You’re totally onboard. Stories are “a thing” on Instagram now. There’s no turning back.

Take Your Instagram Stories to the Next Level with these 5 Apps
Take Your Instagram Stories to the Next Level with these 5 Apps

Let me ask you a question.

Are you using Instagram Stories regularly for your business?

If the answer is “NO”, you might want to rethink your current marketing strategy.

4 Ways to Build Your Business With Instagram Stories
4 Ways to Build Your Business With Instagram Stories

When Instagram first announced it’s new Stories feature in August of 2016, the world let out a universal deep sigh and collectively rolled their eyes.

Much of the initial pushback on the new feature was because, well-- Snapchat was already doing that… get a life, Instagram, stop playing.

However -- in true Alpha fashion, Insta-stories quickly surpassed SnapChat’s daily active users, and has continued to beef up the in-app offerings with exciting new features.

Do You Need to Be on Every Social Media Platform?!
Do You Need to Be on Every Social Media Platform?!

“Which social media platforms do I need to be on?” is a question that I get asked a lot.

“Should I use Facebook, Instagram, Twitter, Pinterest, SnapChat, Youtube? All of them? Some of them? None of them? HALP!!”

The simple answer is— there is no simple answer for every business. #sorry

Does Your Instagram Bio Suck?! (And How to Fix It...)
Does Your Instagram Bio Suck?! (And How to Fix It...)

Let’s have a chat about your Instagram BIO.

Real Talk : In my time on Instagram professionally, I’ve seen some BAD business owner bios. 

Bios that barely say anything, or worse, bios that say all the wrong things.

Business bios that say things like “I love coffee, The Bachelor + weekends reading at the library.”

To those bios I say, WHO EFFING CARES.

The Good, The Bad, and The Insta-Bots...
The Good, The Bad, and The Insta-Bots...

When it comes to automation, I’m a BIG fan. 

Maybe it’s because I’m a type A list-maker who loves getting stuff done. (Bonus: Not having to physically do it all myself). 

I especially love it when I can get everything accomplished in an extremely efficient manner.  

“Automate It” might just be my new motto. 

6 Tips for Local Businesses on Instagram...
6 Tips for Local Businesses on Instagram...

Let’s talk about local business + Instagram for a minute. 

If you own or operate a 4 wall brick + mortar, like a hair salon, a restaurant, a local boutique or a gym— your interest in social media probably lies more heavily in wanting to use your feed to get warm bodies into your establishment, rather than gaining a million followers who never will. 

Or at least that’s where your interest should be. 

5 Ways to Build Trust with your Audience with Social Media...
5 Ways to Build Trust with your Audience with Social Media...

There’s a quote from author, Bob Burg, that says, “All things equal, people will do business with, and refer business to people they Know, Like, and Trust”

This makes total sense, right?

I mean, we’ve probably all been in a situation where someone has asked us for a referral— for a doctor, a hair stylist, a place to eat— and we default to someone/somewhere we personally know/go.

3 Ways to Deal with Slow Engagement on Instagram...
3 Ways to Deal with Slow Engagement on Instagram...

It’s not really a huge surprise, but I’ve noticed that many business owners tend to focus all of their efforts on Instagram into growing a following. 

Some will even gauge the “success” of the account strictly by the number of followers they acquire.

And sure, while it’s great to have a large number show up in that little box labeled “followers”, that isn’t necessarily putting any money in the bank.

Snapchat vs Insta-Stories | Which is Better for Your Biz?!
Snapchat vs Insta-Stories | Which is Better for Your Biz?!

Ok folks, let’s talk about it- The Great Debate.  

Should you be focusing on SnapChat, or Instagram Stories for your business?! 

Both? Neither? HALP!! 

Now, I certainly have an opinion.  But in order to better understand my personal position on the subject- let’s begin with a little history… 

20 Essential Instagram Apps, Tools + Resources
20 Essential Instagram Apps, Tools + Resources

I'm in the business of social media management + visual content creation.  Because of this, I've used more than my fair share of the latest + greatest scheduling platforms + editing apps.  

Since I'm not only creating content + managing accounts for myself; but for a variety of other clients in different industries;  I've been able to test out a plethora of different tools + resources for Instagram.  

The following list contains my top 20 Instagram tools, apps + resources. 

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Small Talk Social

Small Talk Social is a full-service boutique social media agency for lifestyle brands.  We work with the fashion, beauty + premium food/beverage industries to create custom content, manage social media growth + engagement, and partner with influencers to accelerate your brand awareness. 

 
 
 
Meet Stephanie Gilbert of Small Talk Social | Stephanie helps bloggers, businesses + creative entrepreneurs become more intentional with their visual content strategies | www.smalltalksocial.com

#thegramgang

Things to Do: Be a nice human 💖⠀
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📸: @salvagingeden via @babeswhohustle ⠀
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#communityovercompetition #risingtidesociety #chasinglight #flashesofdelight #calledtobecreative #beingboss #creativeentrepreneur #creativityfound #designinthedetails #nothingisordinary #dowhatyoulove #exploretocreate #liveauthentic #thehappynow #southernmakers #mycreativebiz #thegramgang #abmlifeiscolorful
I love Mondays 👋🏼✨⠀
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1) They're a fresh start.⠀
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2) They're a chance to set the tone for the rest of the week.⠀
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What do you do to get into the swing of things on Monday, gang?⠀
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📷 @jazmatialaa via @azizagreenmarketing ⠀
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#persuepretty #nothingisordinary #darlingmovement #abmhappylife #TNCHustler #visualscollective #darling #myunicornlife #finditliveit #lifethelittlethings #creativehappylife #thegramgang #ownyourwhy #iamtheeverygirl #inspireconnectgrow #inspiredwomen #createcultivate #thenativecreative
Weekends are better with palm trees + friends 🌴✌️⠀
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📸: @show.your.shine via @denisebovee ⠀
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#iamtheeverygirl #sayyestosuccess #womensupportingwomen #babeswhohustle #thegramgang #creativeatheart #bossladies #myunicornlife #tnchustler #createculitvate #makersgonnamake #handsandhustle #makersmovement #livecreatively #creativebusiness #creativeminds
“Which social media platforms do I need to be on?” is a question that we get asked a lot 💬⠀
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“Should I use Facebook, Instagram, Twitter, Pinterest, SnapChat, Youtube? All of them? Some of them? None of them? HALP!!”⠀
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The simple answer is— there is no simple answer for every business. #sorry⠀
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Sure, in a perfect world you’d be able to launch your business + immediately be present on ALL OF THEM. “Highly active on all platforms” is the ultimate goal.⠀
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Each platform offers an array of benefits for the budding business owner. However, each platform is a brand new beast— requiring a new approach + strategy.⠀
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Click through the link in the profile for a pretty simple pro-tip!⠀
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#theeverygirl #glitterguide #theinstagramlab #prettylittlething #theblogissue #photosinbetween #livecolorfully #flashesofdelight #thegramgang #thegramgang #supportsmallbusiness #makemoments #createdtocreate #savvybusinessowner #womensupportingwomen #womeninbiz
Ready to take your Instagram aesthetic to the next level? 👋🏼📱⠀
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Creating your own Instagram Stories Highlights covers is a great way to keep your Instagram profile on brand.⠀
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Since your Instagram Stories Highlights are located directly below your Instagram bio (aka front and center on your profile!) you’ll want to ensure that they stand out and grab people’s attention.⠀
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A great way to do this is by creating cohesive Instagram Stories Highlights covers that align with your brand! ⠀
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@stephjgilbert wrote a post on @latermedia's blog about creating Instagram Stories Highlights covers, click through the link in the bio to check it out.⠀
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📷 @adlippspromos ⠀
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#communityovercompetition #risingtidesociety #chasinglight #flashesofdelight #calledtobecreative #beingboss #creativeentrepreneur #creativityfound #designinthedetails #nothingisordinary #dowhatyoulove #exploretocreate #liveauthentic #thehappynow #southernmakers #mycreativebiz #thegramgang #abmlifeiscolorful
Setting goals + taking small steps everyday in that direction = a recipe for success ✌️✨⠀
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Happy Sunday, it's time to get ready for the week ahead!⠀
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📷 @thecreativemarketer via @bylulucipriani ⠀
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#persuepretty #nothingisordinary #darlingmovement #abmhappylife #TNCHustler #visualscollective #darling #myunicornlife #finditliveit #lifethelittlethings #creativehappylife #thegramgang #ownyourwhy #iamtheeverygirl #inspireconnectgrow #inspiredwomen #createcultivate #thenativecreative
Be a seeker of everyday magic 🔮✨⠀
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📷 @show.your.shine ⠀
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#makersgonnamake #makersmovement #creativelife #seekthesimplicity #postitfortheaesthetic #verilymoment #theartofslowliving #aquietstyle #thatauthenticfeeling #feelfreefeed #inspiremyinstagram #littlestoriesofmylife #momentsofmine #thegramgang #mycreativebiz #savvybusinessowner
+ lighten up ☀️✌️⠀
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📷 @digital_32 via @lindencosocial ⠀
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#communityovercompetition #risingtidesociety #chasinglight #flashesofdelight #calledtobecreative #beingboss #creativeentrepreneur #creativityfound #designinthedetails #nothingisordinary #dowhatyoulove #exploretocreate #liveauthentic #thehappynow #southernmakers #mycreativebiz #thegramgang #abmlifeiscolorful
Your Instagram bio is extremely important, especially if you’re using your Instagram account to promote your business. But with only 150 characters and a single clickable link, driving traffic elsewhere can be tricky 😣⠀
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Luckily for all of us, Instagram has just made things a lot easier!⠀
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The latest Instagram update turns profile usernames and hashtags within your Instagram bio into clickable hyperlinks! ⠀
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Now, when you include a “#” or “@” in your bio, it will automatically become a clickable link that will lead visitors to a hashtag or another profile.⠀
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Ready to give your Instagram bio an upgrade?⠀
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@stephjgilbert wrote a post on @latermedia's blog about how to add username and hashtag links in your Instagram bio– click through the link in the bio to read on!⠀⠀
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📷 @urbanrose_stock ⠀
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#persuepretty #nothingisordinary #darlingmovement #abmhappylife #TNCHustler #visualscollective #darling #myunicornlife #finditliveit #lifethelittlethings #creativehappylife #thegramgang #ownyourwhy #iamtheeverygirl #inspireconnectgrow #inspiredwomen #createcultivate #thenativecreative
You can afford it. ✌️✨⠀
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📷 @hannahgrace_wellness ⠀
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#iamtheeverygirl #sayyestosuccess #womensupportingwomen #babeswhohustle #thegramgang #creativeatheart #bossladies #myunicornlife #tnchustler #createculitvate #makersgonnamake #handsandhustle #makersmovement #livecreatively #creativebusiness #creativeminds
Bring on the sunshine 😎☀️⠀
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📷 @taylormikiska ⠀
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#iamtheeverygirl #sayyestosuccess #womensupportingwomen #babeswhohustle #thegramgang #creativeatheart #bossladies #myunicornlife #tnchustler #createculitvate #makersgonnamake #handsandhustle #makersmovement #livecreatively #creativebusiness #creativeminds
We're in the business of social media management + visual content creation. Because of this, we've used more than our fair share of the latest + greatest scheduling platforms + editing apps 📱🗓️⠀
⠀
Since we're not only creating content + managing accounts for Small Talk Social--but for a variety of clients in different industries, we've been able to test out a plethora of different tools + resources for Instagram. ⠀
⠀
Click through the link in the bio for twenty Instagram resources (in no particular order)...⠀
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#communityovercompetition #risingtidesociety #chasinglight #flashesofdelight #calledtobecreative #beingboss #creativeentrepreneur #creativityfound #designinthedetails #nothingisordinary #dowhatyoulove #exploretocreate #liveauthentic #thehappynow #southernmakers #mycreativebiz #thegramgang #abmlifeiscolorful

SOCIAL MEDIA COURSES

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