Let me ask you a question.
Are you using Instagram Stories regularly for your business?
If the answer is “NO”, you might want to rethink your current marketing strategy.Read More
When Instagram first announced it’s new Stories feature in August of 2016, the world let out a universal deep sigh and collectively rolled their eyes.
Much of the initial pushback on the new feature was because, well-- Snapchat was already doing that… get a life, Instagram, stop playing.
However -- in true Alpha fashion, Insta-stories quickly surpassed SnapChat’s daily active users, and has continued to beef up the in-app offerings with exciting new features.Read More
Let’s talk for a minute about a six letter word. A word that, in my opinion, gets tossed around far too often.
A word that is literally glorified in business as a virtue.
“Which social media platforms do I need to be on?” is a question that I get asked a lot.
“Should I use Facebook, Instagram, Twitter, Pinterest, SnapChat, Youtube? All of them? Some of them? None of them? HALP!!”
The simple answer is— there is no simple answer for every business. #sorryRead More
Let’s have a chat about your Instagram BIO.
Real Talk : In my time on Instagram professionally, I’ve seen some BAD business owner bios.
Bios that barely say anything, or worse, bios that say all the wrong things.
Business bios that say things like “I love coffee, The Bachelor + weekends reading at the library.”
To those bios I say, WHO EFFING CARES.Read More
When it comes to automation, I’m a BIG fan.
Maybe it’s because I’m a type A list-maker who loves getting stuff done. (Bonus: Not having to physically do it all myself).
I especially love it when I can get everything accomplished in an extremely efficient manner.
Let’s talk about local business + Instagram for a minute.
If you own or operate a 4 wall brick + mortar, like a hair salon, a restaurant, a local boutique or a gym— your interest in social media probably lies more heavily in wanting to use your feed to get warm bodies into your establishment, rather than gaining a million followers who never will.
Or at least that’s where your interest should be.Read More
There’s a quote from author, Bob Burg, that says, “All things equal, people will do business with, and refer business to people they Know, Like, and Trust”
This makes total sense, right?
I mean, we’ve probably all been in a situation where someone has asked us for a referral— for a doctor, a hair stylist, a place to eat— and we default to someone/somewhere we personally know/go.Read More
It’s not really a huge surprise, but I’ve noticed that many business owners tend to focus all of their efforts on Instagram into growing a following.
Some will even gauge the “success” of the account strictly by the number of followers they acquire.
And sure, while it’s great to have a large number show up in that little box labeled “followers”, that isn’t necessarily putting any money in the bank.Read More
Ok folks, let’s talk about it- The Great Debate.
Should you be focusing on SnapChat, or Instagram Stories for your business?!
Both? Neither? HALP!!
Now, I certainly have an opinion. But in order to better understand my personal position on the subject- let’s begin with a little history…Read More
Small Talk Social is a full-service boutique social media agency for lifestyle brands. We work with the fashion, beauty + premium food/beverage industries to create custom content, manage social media growth + engagement, and partner with influencers to accelerate your brand awareness.
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