6 Tips for Local Businesses on Instagram...

6 Tips for Local Businesses on Instagram...

Let’s talk about local business + Instagram for a minute. 

If you own or operate a 4 wall brick + mortar, like a hair salon, a restaurant, a local boutique or a gym— your interest in social media probably lies more heavily in wanting to use your feed to get warm bodies into your establishment, rather than gaining a million followers who never will. 

Or at least that’s where your interest should be. 

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5 Ways to Build Trust with your Audience with Social Media...

5 Ways to Build Trust with your Audience with Social Media...

There’s a quote from author, Bob Burg, that says, “All things equal, people will do business with, and refer business to people they Know, Like, and Trust”

This makes total sense, right?

I mean, we’ve probably all been in a situation where someone has asked us for a referral— for a doctor, a hair stylist, a place to eat— and we default to someone/somewhere we personally know/go.

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3 Ways to Deal with Slow Engagement on Instagram...

3 Ways to Deal with Slow Engagement on Instagram...

It’s not really a huge surprise, but I’ve noticed that many business owners tend to focus all of their efforts on Instagram into growing a following. 

Some will even gauge the “success” of the account strictly by the number of followers they acquire.

And sure, while it’s great to have a large number show up in that little box labeled “followers”, that isn’t necessarily putting any money in the bank.

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Snapchat vs Insta-Stories | Which is Better for Your Biz?!

Snapchat vs Insta-Stories | Which is Better for Your Biz?!

Ok folks, let’s talk about it- The Great Debate.  

Should you be focusing on SnapChat, or Instagram Stories for your business?! 

Both? Neither? HALP!! 

Now, I certainly have an opinion.  But in order to better understand my personal position on the subject- let’s begin with a little history… 

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Branding Better | An Interview with Kaitlyn Kessler of The Crown Fox

Branding Better | An Interview with Kaitlyn Kessler of The Crown Fox

As part of my community series, where I feature other creative business babes who are making things happen in their online businesses, I sat down to chat with Kaitlyn a little more about her background + her process. Read on to find out more about this Brand Vixen... 

 

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20 Essential Instagram Apps, Tools + Resources

20 Essential Instagram Apps, Tools + Resources

I'm in the business of social media management + visual content creation.  Because of this, I've used more than my fair share of the latest + greatest scheduling platforms + editing apps.  

Since I'm not only creating content + managing accounts for myself; but for a variety of other clients in different industries;  I've been able to test out a plethora of different tools + resources for Instagram.  

The following list contains my top 20 Instagram tools, apps + resources. 

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Why Your Biz Needs Video

Why Your Biz Needs Video

Trying to keep up with marketing your business online can feel like a full time job.  You might already be writing blog posts + newsletters, creating content + scheduling social media-- and on top of all of that, carving out time to actually run your business.  

And now I have the audacity to ask you to think about adding video?! 

I get it.  I do.  It can be A HELLUVA' LOT.  

 

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How To Add More Live Links To Instagram With Link In Profile

How To Add More Live Links To Instagram With Link In Profile

If you’ve ever tried to direct your followers to a specific place on your blog or website from Instagram, you know the pain of only having a single link in your bio to do that.  

At this time, Instagram doesn’t allow for clickable links inside any of your actual posts.

 

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Hiring a Virtual Assistant | How to Outsource When You're A Control Freak

Hiring a Virtual Assistant | How to Outsource When You're A Control Freak

I will be the first to say, I can be a bit controlling.  I’ve always found it difficult to delegate… even though I know that doing so will eventually create more time for me to work on the things that I actually LOVE. 

I mean, I totally get the long-game logic.  But personally, it’s always been easier said than done. 

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Blog Better: An Interview with Online Biz Babe Jordanna Rowan of House of Muses

Blog Better: An Interview with Online Biz Babe Jordanna Rowan of House of Muses

Today I’m excited to feature one of my very first business besties, Jordanna Rowan, of the blog, House of Muses.  Over the past couple of years, Jordanna has built her blog into a thriving resource for artists, bloggers, and creative entrepreneurs.  I actually met her back in December,  when she posted on Pinterest about her new Facebook community: Creative Mavens.  I was looking to connect with some like-minded folks, so I asked to join.  

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