Creating an Instagram "Prop Box" for Service-based businesses

Creating an Instagram "Prop Box" for Service-based businesses

It would seem that those who make + sell physical products have it a little easier when it comes to creating styled photos for their Instagram feeds.  And by that I mean, at the very least, there is always a tangible item available to photograph. 

Not sure what to post on Instagram today?! Grab that awesome item that you sell, toss in a few related objects + snap a photo! 

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Rules for Reposting On Instagram : Give Credit Where Credit Is Due

Rules for Reposting On Instagram : Give Credit Where Credit Is Due

It might seem like a no-brainer to get permission before reposting someone else’s image on Instagram.  However, people ask me all the time what they should do in situations where someone has posted an image that belongs to them, (without their prior knowledge, and without proper credit being given to them).  

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My Favorite Books for the Creative Entrepreneur

My Favorite Books for the Creative Entrepreneur

I wanted to try something new on the blog today, so I decided to post a good old-fashioned ROUNDUP. #yeehaw

As a content-consuming creative entrepreneur, I’m aways on the lookout for books that are inspiring, motivational, thought-provoking or informative.  I actually haven’t picked up a good fiction book in quite a while, often choosing that form of“escapism” via the always popular Netflix + chill method, (just add wine). 

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What Instagram's New Algorithm Means for Your Business...

What Instagram's New Algorithm Means for Your Business...

We all saw this coming.  

When Facebook acquired Instagram back in 2012, there was immediate speculation about how long it would take before the feed that we all knew + loved would be subject to the same sponsored advertisements + algorithms that Facebook had become so infamous for.  And, since we've been seeing the ads for a hot-minute, this news was clearly just around the corner.  

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How to "Selfie" | A Guide to Taking Selfies for the Creative Business Owner

How to "Selfie" | A Guide to Taking Selfies for the Creative Business Owner

Like it or not, selfies have become a cultural norm.  And while there have definitely been times when I have bashed them - because, I mean, not every selfie belongs on your feed, (unless you're my new Instagram pal, Mr Pimp Good Game ), they also happen to be one of the most popular styles of photos posted to the platform.  

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How to Write Captions for Instagram | 5 Ways to Create the Perfect Copy

How to Write Captions for Instagram | 5 Ways to Create the Perfect Copy

Listen, we've all been there.  

We snap the perfect photo, edit + filter it, then pop it into Instagram.  But, before we can post it, we have to come up with a clever caption to go along with it.  And sometimes, it doesn't come to us all that easy. So that annoying little blank space just sits there taunting us, keeping us from moving on with our busy lives.  

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Defining Your Social Media Management Style | What Type of Social Media Manager Are You?

Defining Your Social Media Management Style | What Type of Social Media Manager Are You?

Over the last few years, social media has become an essential part of many business' overall marketing strategies.  A company can use social media to offer better customer service, listen to what is being said about it's products, monitor competitors, or simply pull up a virtual chair + have a direct conversation with it's target market.

 

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The Three First Steps To Branding Your Business (Hint: It’s Not Your Visuals)!

The Three First Steps To Branding Your Business (Hint: It’s Not Your Visuals)!

Today I've got a guest post for you from designer + branding extraordinaire, Kaitlyn from The Crown Fox.  She's sharing the cold-hard-truth about what branding is + what it really isn't... with the first three steps you should take to branding your business.  Take a peek...

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4 Valuable Lessons I Learned from Urban Outfitters about Content Marketing + Social Media

4 Valuable Lessons I Learned from Urban Outfitters about Content Marketing + Social Media

As a Store Merchandising Manager for Urban Outfitters, I spent my days styling forms, deciding where all of the new merchandise would live, creating seasonal environments for each new floor set with my display artist + oversaw the entire visual team.  As glamorous as a visual position sounds within a company as edgy as UO, it was crazy-hard work.  However, I spent my days creating, alongside some of the most amazingly talented people in the industry... what could be better??  

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How to Create a Perfect Post on Instagram | The Anatomy of Engaging Visual Content

How to Create a Perfect Post on Instagram | The Anatomy of Engaging Visual Content

If you're using Instagram to promote your business, you must understand how important EVERY. SINGLE. PHOTO. actually is to your overall marketing strategy.  There is so much content out there competing for the attention of your audience.  Each time you post, you have to think about what YOU can show/offer them that's valuable + different.  What can you put in front of your ideal customers that will cause them to #SlowTheirScroll ?!

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