SnapChat for Business | How to Promote Your Brand With Snaps

SnapChat for Business | How to Promote Your Brand With Snaps

In its infancy, (back in 2011), SnapChat was little more than a private messaging app that allowed users to send "self-destructing" content back + forth.  Photos + videos could be sent to a group or an individual, and they could be viewed by the recipient only once.

The platform seemed to appeal to a younger audience + became a secret way to communicate with no residual evidence after it was deleted from the app (unless someone took a screenshot, in which case you were notified).  To be honest, I was reluctant to try it, seeing no real value or benefit that wasn't available via iMessage.

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How to Prepare Your Pins for the Smart Feed | A Free Pinterest Checklist for Bloggers

How to Prepare Your Pins for the Smart Feed | A Free Pinterest Checklist for Bloggers

If you're a creative, with business online + you want your content discovered, you should be pinning it on Pinterest.  

It's as simple as that.

However, just writing a blog post + slapping an image up is NOT going to get you very far.  Before you post, there are a handful of things that you can do to your images to give them a better chance of being repinned on Pinterest.  Repins lead to click-throughs, allowing others to discover your products or services + could potentially cause your content to go viral. 

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Scheduling Your Pins on Pinterest | A Game Changer

Scheduling Your Pins on Pinterest | A Game Changer

Of all of the social media platforms out there, Pinterest just might be the most beneficial for bloggers.  Anyone looking to drive business back to their site through great visual content will find Pinterest worth the effort.  However, a blogger can really miss out if they aren't utilizing this particular platform for growth. 

 

Schedule

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What Should You Post On Instagram | 10 Ideas for Creating Original Content

What Should You Post On Instagram | 10 Ideas for Creating Original Content

One of the challenges of maintaining a consistent presence on Instagram for any brand is constantly having to come up with engaging content to share with your audience.  Each post should have purpose + relate in some way to the business.  This can make the task of updating on a regular basis even more of an obstacle. 

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How to Grow Your Following On Instagram | 10 Actionable Steps

How to Grow Your Following On Instagram | 10 Actionable Steps

These days, having an Instagram account for your blog or business is not only an amazing way to showcase your product or service, humanize your brand, and engage one-on-one with your customers, it's an absolute marketing necessity.  

 

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