How to Prepare Your Social Media Clients for the Holidays

How to Prepare Your Social Media Clients for the Holidays

It’s beginning to look a lot like… oh sh*t, it’s almost the holiday season!

That’s right, it’s that magical time of year when people wave their credit cards in the air and scream “take my money!”... but if you + your clients aren’t prepared, with an organized marketing plan for social media, you could be leaving lots of cash on the table.

Here are some of our favorite ways to usher your clients into the holiday season (in a way that leaves everyone extra jolly)…

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Updated: A Look Inside | Small Talk’s Social Media Toolbox 2.0

Updated: A Look Inside | Small Talk’s Social Media Toolbox 2.0

When I was just starting out as a freelance social media manager, I wrote this post which outlined the tools that I was using to manage my business and make life feel a little less hectic.

Over the past two years, some of those resources have definitely stood the test of time. However, as I’ve grown my business, updated my offerings, and brought on a team-- many of my needs have changed-- which means my business tools have too!

 

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The Difference Between an Influencer and a Micro-Influencer (And Which is Best For Your Brand)

The Difference Between an Influencer and a Micro-Influencer  (And Which is Best For Your Brand)

An Instagram influencer is defined as someone who has established an engaged audience on Instagram and can use their credibility, trustworthiness, and authenticity to persuade that audience to convert.  

In short, an influencer is anyone who has influence over a group of people. 

It’s a common misconception that in order to successfully partner with an influencer, the influencer account must have an extremely high number of followers, or be a high-profile celebrity. 

This is simply not true. 

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The 5 Things Every Influencer Needs on Their Media Kit

The 5 Things Every Influencer Needs on Their Media Kit

If you’re interested in working with brands on your social media accounts, blog, or podcast -- you’re going to need a media kit.

A media kit is essentially a content creator’s resume.

It’s used to share the details + statistics of your online reach and partnership capabilities.

Even those who wish to be micro-influencers (accounts with less than 10k followers) should have something on hand to share important details about themselves with potential partners.

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Take Your Instagram Stories to the Next Level with these 5 Apps

Take Your Instagram Stories to the Next Level with these 5 Apps

Let me ask you a question.

Are you using Instagram Stories regularly for your business?

If the answer is “NO”, you might want to rethink your current marketing strategy.

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6 Tips for Local Businesses on Instagram...

6 Tips for Local Businesses on Instagram...

Let’s talk about local business + Instagram for a minute. 

If you own or operate a 4 wall brick + mortar, like a hair salon, a restaurant, a local boutique or a gym— your interest in social media probably lies more heavily in wanting to use your feed to get warm bodies into your establishment, rather than gaining a million followers who never will. 

Or at least that’s where your interest should be. 

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5 Ways to Build Trust with your Audience with Social Media...

5 Ways to Build Trust with your Audience with Social Media...

There’s a quote from author, Bob Burg, that says, “All things equal, people will do business with, and refer business to people they Know, Like, and Trust”

This makes total sense, right?

I mean, we’ve probably all been in a situation where someone has asked us for a referral— for a doctor, a hair stylist, a place to eat— and we default to someone/somewhere we personally know/go.

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3 Ways to Deal with Slow Engagement on Instagram...

3 Ways to Deal with Slow Engagement on Instagram...

It’s not really a huge surprise, but I’ve noticed that many business owners tend to focus all of their efforts on Instagram into growing a following. 

Some will even gauge the “success” of the account strictly by the number of followers they acquire.

And sure, while it’s great to have a large number show up in that little box labeled “followers”, that isn’t necessarily putting any money in the bank.

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Branding Better | An Interview with Kaitlyn Kessler of The Crown Fox

Branding Better | An Interview with Kaitlyn Kessler of The Crown Fox

As part of my community series, where I feature other creative business babes who are making things happen in their online businesses, I sat down to chat with Kaitlyn a little more about her background + her process. Read on to find out more about this Brand Vixen... 

 

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20 Essential Instagram Apps, Tools + Resources

20 Essential Instagram Apps, Tools + Resources

I'm in the business of social media management + visual content creation.  Because of this, I've used more than my fair share of the latest + greatest scheduling platforms + editing apps.  

Since I'm not only creating content + managing accounts for myself; but for a variety of other clients in different industries;  I've been able to test out a plethora of different tools + resources for Instagram.  

The following list contains my top 20 Instagram tools, apps + resources. 

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