If you’re interested in working with brands on your social media accounts, blog, or podcast -- you’re going to need a media kit.
A media kit is essentially a content creator’s resume.
It’s used to share the details + statistics of your online reach and partnership capabilities.
Even those who wish to be micro-influencers (accounts with less than 10k followers) should have something on hand to share important details about themselves with potential partners.
Working with brands is like applying for a job -- so you’ll want to put your best foot forward and ensure that you’re giving the businesses you want to work with all of the information that they’ll need in order to make the decision to work with you.
You can create your media kit in Photoshop or InDesign, or if you’re less tech-savvy but still want to create something eye-catching + professional looking, you can customize a resume template on Canva.
You can include a headshot and some of the images from your social media channels if you want to make your media kit more impactful.
As far was what information you should include, below are 5 must haves when it comes to creating a solid media kit to send to brands.
No. 1: BIO / “ABOUT ME”
You’ll want to include a short blurb about you and your media outlets. Share a few of your passions or hobbies, interesting facts, talents, etc. What makes you qualified to work with a brand, what do you bring to the table. You can also include a list of previous brands you’ve worked with if applicable.
No. 2: STATS
One of the most important things you’ll include on your media kit will be your social accounts, media outlets (like a blog, podcast, writing credits, etc) and your analytics for each. While follower count isn’t everything, it’s great to show a potential partner the reach you have through various online channels. If you don’t have a ton of followers, but have a really great engagement rate and share relevant, high quality content -- that can sometimes count for even more.
No. 3: FOLLOWER DEMOGRAPHICS
It’s not enough to have lots of followers, your partner wants to ensure you have the RIGHT followers. So, you’ll need insights to show them who your audience is made up of. You can break down whether your audience is predominately male or female, their ages, and their locations to start. This info is super important for brands trying to target their ideal market, so it might be best to convert your account to a business account or use a 3rd party analytics platform so that you can provide detailed information.
No. 4: OFFERINGS
You should include what sorts of collaborations you can provide to your potential partners. Will you do social posts, videos, stories, write sponsored or guest blog posts, write recipes, create freebies, host takeovers, contests, etc? Add those types of partnership ideas to your media kit so brands know how they can work with you. If you want to provide rates, you can do that here as well, although it’s not 100% necessary (you can negotiate terms later).
No. 5 : CONTACT INFO
Make sure you include your email, phone number + any other ways to get in touch. Include links to your blog, website, podcast or any other social media profiles as well. In Canva, it’s really easy to add links into your media kit, so brand’s can click through and view your channels easily.
So, ready to get your media kit together?
Check out some of my favorite media kit templates from Creative Market.
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