“Which social media platforms do I need to be on?” is a question that I get asked a lot.
“Should I use Facebook, Instagram, Twitter, Pinterest, SnapChat, Youtube? All of them? Some of them? None of them? HALP!!”
The simple answer is— there is no simple answer for every business. #sorry
Sure, in a perfect world you’d be able to launch your business + immediately be present on ALL OF THEM. “Highly active on all platforms” is the ultimate goal.
Each platform offers an array of benefits for the budding business owner. However, each platform is a brand new beast— requiring a new approach + strategy.
There is simply no “one size fits all” way to go about it. (And somehow I feel like I’ve become the bearer of bad news.)
But, before you go throwing in the towel, I do have a pretty simple suggestion.
Seriously, you’re gonna love me again after this one…
START WITH ONE. Yup, you have my permission to begin by using just one platform.
PRO TIP: Even though you won’t immediately be using all of the platforms available to you— you should nail down the same username for each of them, anyway. Go ahead + “park it” on all of the platforms.
For real. Once you’ve decided on your username, sign up for everything with it, so you’ll have it once you’re really ready.
Then you’ll totally ace the consistent username game. (trust me, it’s a thing)
Cool. That’s all settled. But how do you decide which one is THE ONE?
Super scary stuff for all of those noncommittal folk, right?
Well, depending on who you serve or sell to, where your target audience is, and what your overall reasons are for using social media for your business are— there are a variety of factors that could play into where you place your initial marketing efforts.
If you were to google any of the above listed social media platform’s demographics, you will see up-to-date information on who is using each platform, including their age, gender, average annual income, and even their education level.
Obviously with that sort of information you could begin to narrow down the options + choose the platform that you think will work best for you.
But, statistics are sort of boring, and in my professional opinion— no matter what your industry— one of the best places to start is Instagram.
Well, first off, the platform now has over 500 million daily active users.
If you’re trying to sell a product, or market your creative services, there is definitely a compelling way to do that with Instagram.
The platform let’s you curate the best of your brand visually, with both photos + videos. It also gives you an opportunity to engage with your audience in an authentic way, person to person.
Plus it allows for discovery— so people who aren’t already your fans, can find you + become just that.
With new features being added all the time, like Instagram stories, business profiles, and recently released live video, this platform really does offer a small business owner a lot of powerful options to reach the masses, all in one place.
I’ve personally used Instagram to grow my online business over the last year pretty rapidly.
If you’re just getting started, you might want to read this post + learn how to avoid 5 common mistakes entrepreneurs make when they begin to use Instagram for their business.
You can also check out the Instagram for Business Bundle— filled with all of my helpful, downloadable Instagram resources, which teach you the very best ways to get the most out of the platform.
Once you’ve mastered Instagram for your business, you can move on to dominating Pinterest, Facebook, or even Youtube.
The point is that you don’t need to overwhelm yourself when you’re just beginning the journey into social media for business. Business ownership is overwhelming enough!!
If you have any questions about getting started with Instagram for your business, just use the contact form to shoot me an email- or simply leave me a comment below— I’d be happy to help!