Twenty Essential Instagram Apps, Tools + resources

I'm in the business of social media management + visual content creation.  Because of this, I've used more than my fair share of the latest + greatest scheduling platforms + editing apps.  

Since I'm not only creating content + managing accounts for myself; but for a variety of other clients in different industries;  I've been able to test out a plethora of different tools + resources for Instagram.  

The following list contains my top 20 Instagram tools, apps + resources. 

Note: While this list does contain some affiliate links- please be assured that I would not recommend any platform, app, or tool, that I haven't used, (or don't currently use), for myself or for the accounts of my clients.  

So... here we go, my top twenty Instagram resources (in no particular order): 


Twenty of the best Instagram editing apps, tools, platforms and other resources to help you take your business' Instagram account to the next level!



Organization + Super Useful Stuff:

DROPBOX (desktop + app) : you can use Dropbox to save your content for posting at a future date, and keep your images organized.  Plus scheduling platforms like Later + can pull directly from your Dropbox account, which makes things super streamlined. 

LINKINPROFILE (desktop) : I've been using Linkinprofile for my own account + I have to say that I LOVE it. I love it so much that I wrote an entire post about what it is, and how it works. If you want to add links into your individual posts, to drive traffic to your product pages or blog posts, you're going to want to check it out! 

SOLDSIE (desktop) : is similar to Linkinprofile with their Have2Haveit platform, because it drives traffic to your product pages through the one clickable link in your Instagram bio! 

BITLY (desktop + app) : with, you can make all of those "long ass links" short + pretty. I often create a shorter + easy to remember link that I add into each of my Instagram posts.  This, combined with my Linkinprofile account, and a simple call to action like, "click the link in my bio", will redirect followers to that specific URL, without clogging up your caption with a lot of unnecessary bulk. With the app, you can create short links on the fly! 



Editing + Retouching Images: 

VSCO (app) : this is my main squeeze when it comes to editing my own content. I love all of the professional editing functions-- I have my own personal editing formula practically memorized, and the creative filter options are amazing. 

A COLOR STORY (app) : while my own feed is fairly minimal + lacking in the color department, I did run out + purchase ALL of the filter packs when this app launched... because I was hypnotized. If you post a lot of vivid, or bright imagery, this is a must have. 

SNAPSEED (app) : I really only use this app when I want to quickly edit something out of a photo - because the healing brush is legit!  However, this is a highly functional editor and a great on-the-go retouching app. 

FACETUNE (app) : I know what you're thinking. Facetune is only used by people who want to look like airbrushed, cartoon versions of themselves-- but stay with me.  The patch tool can quickly cover up any flaws in your image, and you can make eyes and teeth look whiter + brighter in a fraction of a second. Just don't go too crazy, ok? 



Graphics/ Add Text Over Images: 

WORDSWAG (app) : if you post a lot of quote graphics or want to quickly throw together a promotional post, this app is all you need. It comes with tons of graphic text options, and layout options within those options... plus there are endless color, backdrop, + text variations. They have pre-loaded images to use as backdrops, or you can upload your own images + write over those. Super simple to use + great when you don't have a ton of time. 

CANVA (desktop + app) : although I haven't used the app much, I use the desktop version of Canva all the time, and I absolutely love it. You don't need to have pro design skills to make something really professional looking, the platform is SO SIMPLE to use. 

OVER (app) : similar to WordSwag, Over allows you to add text over your own images, and also comes with a lot of pre-made templates to choose from. You can edit the colors + text, and they are constantly adding new artwork to the app! The creative possibilities are endless. 



Video + Gifs:

PARTY PARTY! (app) : Another awesome app from the ladies of A Beautiful Mess, this app is a fun way to create infinite gif-style videos for Instagram, and you can also create your own photo booth-like photo strips! 

DSCO by VSCO (app) : This is a really awesome gif making app-- because it's from VSCO, so you know the filters are awesome. You can create your gif, edit it, then upload it directly to Instagram from the app. 

BOOMERANG by INSTAGRAM (app) : You don't even need to have a separate gif maker if you don't want to. Within the Instagram app, you can choose to create a moving gif- that, just like a boomerang, goes forth, then comes right back. 



Collage Makers:

LAYOUT by Instagram (app) : another "inside of Instagram add-on", you can choose the Layout feature when posting, then choose multiple photos + create a fun collage or mirrored image. 

PICSTITCH (app) : they call themselves the original collage making app, and they're probably right. I haven't made many collages in the last couple of years, but when I did- I definitely used Picstitch... it's a classic. 



Scheduling / Grid Planning: 

LATER (desktop + app) : so I currently use Later for all of The Gram Gang content curation via their Search + Repost feature, and to schedule Instagram content to the account. I love how simple it is to drag + drop images into a visual calendar and I can easily add captions + hashtags.  Also, if you sign up for a paid account, Later has it's own link directing service called (which works exactly like Link In Profile). 

HOOTSUITE (desktop + app) : this is my go-to for managing multiple client accounts.  I love it because of the ability to set up multiple streams for multiple platforms with a single account. I can set up all of the channels that I need to not only schedule each account, but also have the ability to engage with other accounts directly from the platform,  monitor specific activities or locations, watch my hashtags as well as a ton of other "social listening" strategies.  I highly recommend Hootsuite if you plan on managing more than one account on a variety of platforms. 

PLANOLY (desktop + app) : I started using for my own account, so that I could not only schedule my posts in advance, but also visually plan out my grid ahead of time. From both the app + the desktop, you can click on any image in your library + drag it to the place you want it to live within your feed, then schedule it in that order. I also used it to plan my personal/travel account @gilbertgetaway because within the app you can split images into multiple pieces, allowing you to create an interesting layout with your feed-- great for photographers! (Check it out to see what I mean!) 

PREVIEWGRID (app) : if you want the visual planning function of, without the subscription, try this app.  It's super simple, and doesn't have any scheduling capabilities, but you can post directly from the app to Instagram, making this a really affordable option (it's just $2.99) for anyone with one account + a basic posting schedule. 


So there you have it. My favorite apps, editing tools, and other handy Instagram resources that I use on a weekly, and sometimes daily basis.  Hopefully some of these will help you level up your own Insta-game! 



If you want even more awesome Instagram info, tips, tricks + helpful resources-- and you want to learn to build your business on the platform, you should sign up for my ALL NEW GRAM GANG CHALLENGE!